Thursday, January 7, 2010

3d jewelry designers outdone by software?

3d jewelry design software producers are pushing their newest creation to jewelry stores, but that will not replace the artist, i.e. the jewelry designer.

Jewelry stores are being swamped with the notion that custom jewelry is the in thing and regular stock jewelry is out. The story is that store stock is not necessary anymore and a customer only wants to see virtual inventory that can be created in desktop or touch screen computers where they can be integrally involved in the design on the jewelry store counter. It stands to reason that the next planned step in a further generation of such software is that the jeweler becomes obsolete. There would be next generation software becoming available on the internet for one and all to utilize that would allow anyone to design his/her own jewelry virtually.

Everybody will become a quasi CAD designer and design jewelry from scratch. Not so fast!

It is still very difficult to learn these software; most jewelers do not want to spent the time necessary to learn something that intricate. Once they realize the whole plan, they won't invest into something that has the potential to eliminate their craft and make sales-people out of them. The savvy jeweler realizes that if he gets involved in the scheme, he will eventually not be needed anymore. That would leave the provider to cash in on the complete cashing from design to finishing of a jewelry piece, leaving only sales-commission for the actual vendor, the jeweler. The jeweler is reduced to be a sales-person only. Most jewelers are proud people taking pride in the knowledge that they have gained through years of experience in the design and manufacturing field. For expert advice in design, they would turn to a designer who nowadays designs in 3d.

Another area of concern to the software producers should be the part libraries of the design software. These will have to be continuously be expanding to a point that they will become incomprehensible even for learned jewelers. Such evolution in complexity will eventually lead to the complete bypass of jewelry manufacturers and jewelry stores, since the end-client would be able to design jewelry pieces himself and place an order on the internet to the software provider who would have the jewelry piece produced and shipped directly to the client's door.

The CAD jewelry designer does not need to worry. Real experienced jewelry designers consider in their designs the complexities of manufacturing so that a piece can be manufactured and finished in the most economical fashion. Jewelry sales clerks do not have that understanding. Jewelry designers have the know-how to create exceptional exclusive pieces that customers are looking for when they ask for custom design. In the field of jewelry, it is not easy to be a designer producing outstanding designs on a constant basis. No software piece by piece application can replaced the 3d jewelry designer.

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